Centro's Michelle Sotolongo will lead an informative free workshop about the culture, practices, and symbolism of elements of an Ofrenda. The Price Center is collaborating with Centro Cultural Hispano de San Marcos to bring a Community Altar for Ofrendas to the Price Center for this year’s Dia de los Muertos celebration. Centro’s Michelle Sotolongo will lead a free information workshop explaining the cultural significance of the celebration and meanings behind various element

Live at Price, the local live music series returns for its second concert the fall run with Jimmy Davis on Oct. 13 in our 1910 Ballroom. With a career spanning four decades and traversing more than a million miles, the versatile singer-songwriter is the true embodiment of the term troubadour. Davis is a Memphis, Tennessee native who began performing at 9 and brings an infectious enthusiasm to every performance. Davis’s songs have been recorded by Martina McBride, Restless Hea

The San Marcos Variety Show is back for its 5th annual run Thurs., Oct. 8 from 6-9 p.m.! A unique mix of acts will perform on the Ron & Marie Jager Theatre Stage in our beautiful 1910 Ballroom. Various concessions will be available, and attendees can purchase $5 raffle tickets for chances to win one of several unique gift baskets during the family event. All proceeds benefit the non-profit Price Center. Gav Sears performed on the piano for the 2025 Variety Show. The show was

The amazingly talented Gav Sears has captured our beautiful hummingbird mural in his signature style for the third in a series of designs for Price Center Merch. His previous two designs first featured our iconic Corinthian columns in 2020 and then our lovely Mermaid Dianne by artist Morgan Egan in 2022. Gav's latest design for our popular collectible T-shirts is based on artist Michelle Wilson's mural on the Comanche St. side of our 1910 Ballroom. The 2026 design is now avai